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Assign Next Practice and Track Follow‑Through

Turn insights into targeted reps, pick the right mode, and verify impact in next week’s KPI review.

When to use this

  • After a 1:1 or group session when you’ve identified one behavior to change.
  • When you want to connect Brevity practice to live‑call performance.

Choose the right mode

  • Scripts mode: Use for precision, consistency, and when aiming for 90–100. Coach to verbatim lines at critical moments. (To enable Scripts mode in your role play assignment, see: Editing an Assignment in Brevity).
  • Hints/None: Use for adaptability and freeform quality; 81–85 is phenomenal by design.

What to assign

  • Volume: 2–3 short runs (5–7 minutes each) within 3–5 days.
  • Focus: One milestone or behavior (e.g., the close; probing after objections).
  • Materials: Include the team‑standard phrasing agreed in your last session.

How to brief the assignment

  • State the KPI goal and baseline (e.g., meetings set from 18% → 22%).
  • Clarify the milestone focus and what “good” looks like.
  • Specify mode, due date, and how to submit.
  • Ask the rep to use the end‑of‑session feedback box to note what they tried and any technical issues.

Example assignment brief

  • Goal: Lift meeting set rate from 18% to 22% this week.
  • Focus: Close milestone—recap + direct ask with two time options.
  • Mode: Scripts for the close lines; otherwise Hints.
  • Volume: 3 runs by Friday EOD.
  • Notes: Read the close verbatim; log a live test on two calls and tag outcomes in CRM.
  • Self‑assessment: Use the feedback box after each run to note what you changed or any mic/browser issues.

What to track next week

  • In Brevity:
    • Target milestone pass rate and recurring non‑target misses.
    • Practice minutes
    • Average statement score (interpreted by mode).
    • Rep self‑assessment notes
  • In your business metrics:
    • Meetings set rate
    • Objection conversion rate
    • Time‑to‑win in the scenario
    • Meeting‑to‑opportunity conversion

Escalate or adjust based on results

  • If milestones improve but KPI doesn’t: Validate the live‑call experiment design; adjust phrasing or try on a different segment.
  • If KPI improves but milestones don’t: Review whether scenario difficulty was too low; raise the bar.
  • If neither improves: Recheck for technical difficulties, then simplify the behavior change to one micro‑skill.

Common pitfalls to avoid

  • Assigning too many objectives. Stick to one behavior per cycle.
  • Chasing 90+ in Hints/None mode. Focus on milestone consistency and clarity.
  • Ignoring rep self‑assessment. It often explains anomalies you see in scores.

Manager’s assignment checklist

  • KPI baseline and target captured
  • Single milestone/behavior chosen
  • Mode selected to fit the goal
  • Volume, due date, and submission method clear
  • Self‑assessment requested
  • Plan to review Brevity metrics and KPI next meeting

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