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Org Admin Guide to Analytics

How to track adoption, engagement, and individual progress across your organization’s training activity.

The Analytics tab is Brevity’s reporting hub. As an Org Admin, you can see how Brevity is being used across your entire organization—who is logging in, who is practicing, and how performance is trending.

Instead of relying on anecdotes or one-off reports, Analytics gives you a consistent, live view of:

  • Adoption (who is logging in and practicing)

  • Engagement (how often and how deeply people practice)

  • Performance (scores, win %, and improvement over time)

Analytics combines:

  • Role play activity (web and phone)

  • User logins and activity events

  • Assignments and assignment status

  • (If enabled) Virtual Sales Floor (VSF) engagement

into four dashboards:

  • Overview

  • Adoption

  • Engagement

  • Individual Progress

This article focuses on how Org Admins can use these dashboards.

Who can use Analytics (Org Admin view)

Analytics is admin-only.

As an Org Admin, you have the broadest possible view:

  • You can see all teams and users in your organization.

  • You can filter down to any combination of:

    • Teams

    • Roles

    • User Groups (if your org uses them)

    • Users

    • Assignments and Assignment Status

    • Time Range

  • You also have access to an extra control:

    • Include All Organization Assignments – lets you decide whether org-level assignments (not tied to a single team) are included in your metrics.

Other roles:

  • Team Admins / Managers – see Analytics only for the team(s) they manage.

  • Standard Users / Coaches – do not have access to Analytics.

Inactive or deactivated users stay in historical data for the periods when they were active—you’ll still see their past activity and results when looking back in time.

For more on how Team Admins see Analytics, see the Team Admin article linked from:
Understanding the Analytics Tab

How Analytics works (for Org Admins)

Analytics follows a simple model behind the scenes:

  1. Capture activity
    Brevity automatically tracks:

    • Completed role play conversations (web and phone)

    • User logins and activity events

    • Assignments and their context

    • Virtual Sales Floor (VSF) views (if VSF is enabled)

  2. Aggregate & calculate

    • Metrics are calculated for the selected time range (for example, last 30 days).

    • Trends (percent changes) compare that window to the immediately preceding period.

  3. Filter & scope

    • Your Org Admin role defines the outer boundary of what you can see (the whole org).

    • Filters define the slice of that data you’re looking at:

      • Teams, Roles, User Groups, Users

      • Assignments, Assignment Status

      • Time Range

All four dashboards use the same underlying filters, so once you set them, they apply everywhere in Analytics.

Org Admin data scoping and “All Org” assignments

As an Org Admin:

  • Your default scope includes all teams, all users, and all team-level assignments.

  • You can narrow this scope by applying filters (for example, a single team, a specific role, or a user group).

You also have one important control that Team Admins don’t:

Include All Organization Assignments

Some assignments are created at the organization level, not tied to a single team. As an Org Admin, you can choose whether to include these in your analytics.

  • When Include All Organization Assignments is ON:

    • Org-level assignments are included in your metrics, in addition to team-level assignments.

    • You see the full “All Org” picture, across:

      • All teams

      • All users

      • Org-level assignments and team assignments

  • When Include All Organization Assignments is OFF:

    • You see only assignments that are explicitly associated with the team(s) in your filters.

    • This is useful when you want to focus on team-owned programs rather than org-wide ones.

Team Admins:

  • Never see this toggle.

  • Never see org-level assignments that are not linked to their team(s).

  • Will often see lower totals than you for the same time range. This is expected.

Using the Overview dashboard as an Org Admin

Goal: Get a quick, org-wide snapshot of activity and performance for a selected time range.

What you’ll see

  • Leaderboard

    • Users ranked by number of conversations in the time range.

  • Key metrics (KPI tiles)

    • Conversations – count + % change vs the previous period

    • Win % – value + % change

    • Average score – out of 100, with % change

    • Minutes practiced – total count + % change

  • Conversations by day + % of users active

    • Dual-axis chart:

      • Daily conversation counts

      • Percent of in-scope users who were active each day

  • Activity feed

    • Recent completed role play conversations, ordered by recency.

How to use it as an Org Admin

  • Org-wide health check

    • Set Time Range (for example, last 30 or 90 days).

    • Turn Include All Organization Assignments ON if you want the full org picture.

    • Look for:

      • Upward or downward trends in conversations, minutes, and scores.

      • Changes in win % after a new program or enablement initiative.

  • Coverage checks

    • Filter by Teams or Roles to see:

      • Teams with very low conversation counts or low % of users active.

      • Roles that may not be using Brevity consistently.

  • Highlighting top performers

    • Use the Leaderboard to identify:

      • Power users and teams to recognize in QBRs.

      • Champions who can share best practices.

All metrics on the Overview dashboard respect your filters and your Include All Organization Assignments choice.

Using the Adoption dashboard as an Org Admin

Goal: Understand who is adopting Brevity, who isn’t, and how invitations turn into real usage.

What you’ll see

  • Role play activity buckets (1, 2–5, 6+ conversations)

    • Buckets count how many in-scope users completed:

      • 1 conversation

      • 2–5 conversations

      • 6+ conversations

    • Users with 0 conversations aren’t bucketed here but appear in other views.

  • Team learning activity (VSF) (if enabled)

    • Views of the Virtual Sales Floor page and time-of-day patterns.

  • Percent logged in

    • Percent of in-scope users who have logged in at least once during the selected time range.

  • Users not logged in

    • List of users with accepted invites but no logins in the selected period.

  • Invite-to-usage table

    • For each user:

      • Invite date

      • First login date

      • First role play date

How to use it as an Org Admin

  • Monitor adoption after rollout

    • Filter by Time Range to match your rollout period.

    • Look at:

      • Percent logged in – are invited users actually accessing Brevity?

      • Activity buckets – how many users are getting to 6+ conversations (consistent practice)?

  • Target follow-ups

    • Use Users not logged in to:

      • Identify users who accepted invites but never logged in.

      • Share that list (by team/role) with managers for follow-up.

  • Diagnose drop-off points

    • Use the Invite-to-usage table to find:

      • Users who were invited but never logged in.

      • Users who logged in but never completed a role play.

    • Tailor nudges accordingly (activation vs practice coaching).

VSF metrics show views only and do not add to Minutes Practiced.

Using the Engagement dashboard as an Org Admin

Goal: See how deeply people are using Brevity and when they tend to practice.

What you’ll see

  • Conversations by day

    • Raw conversation counts across your selected time range.

  • Practice heat map

    • Conversations plotted by day of week and time of day (in the viewer’s local time zone).

    • Color intensity indicates volume of practice.

  • Average per-user metrics

    • Average logins per user

    • Average conversations per user

    • Average minutes practiced per user

  • Team learning activity heat map (VSF) (if enabled)

    • Heat map for VSF page views.

  • Leaderboard (by minutes practiced)

    • Users ranked by total Minutes Practiced.

How to use it as an Org Admin

  • Depth of engagement

    • Compare average logins, conversations, and minutes across:

      • Teams

      • Roles

      • User Groups (for example, cohorts or special programs)

    • Look for segments where:

      • Users log in, but practice very little.

      • Practice is healthy, but scores or win % (from Overview) are not improving.

  • Timing and scheduling

    • Use the practice heat map to see when practice actually happens:

      • Are users practicing during the workday or after hours?

      • Are there clear “practice windows” you can support (for example, mornings)?

  • Identify champions and success stories

    • Use the minutes practiced leaderboard to find:

      • Highly engaged users and teams.

      • Potential champions to highlight or involve in new programs.

All engagement metrics respect your filters and your assignment settings, just like other dashboards.

Using the Individual Progress dashboard as an Org Admin

Goal: Drill into users or cohorts to understand detailed practice history and performance.

What you’ll see

  • User table
    For each in-scope user (respecting your filters), you can see:

    • Last login

    • Assignments started

    • Total conversations

    • Wins and win %

    • Average score and best score

    • Minutes practiced

    Rows are typically sorted by total conversations in the selected time range.

  • CSV export

    • Download the current table (with your filters applied) for deeper analysis.

  • User drill-down

    • Clicking a user row opens:

      • Summary metric cards with trends

      • Score timeline

      • Average score by assignment/context

      • Conversation history table (each conversation is linkable for review)

How to use it as an Org Admin

  • Cohort analysis

    • Filter by Teams, Roles, User Groups, Assignments, Time Range to define a cohort (for example, “New AEs in Q1”).

    • Export to CSV.

    • Join the export with your CRM/BI data to explore questions like:

      • Do people who practice more show better pipeline, win rates, or quota attainment?

      • Are certain assignments linked to higher performance?

  • Spot checks and escalations

    • Drill into specific users or small groups if:

      • A manager flags a concern.

      • You see outliers in performance or usage.

  • Program validation

    • Filter by specific Assignments to review:

      • Who has completed them.

      • How those users’ scores and win % have changed over time.

All data respects your permission scope (the whole org, as an Org Admin) and your chosen filters.

Filters and presets (Org Admin tips)

Analytics uses a consistent set of filters across dashboards.

Key filters

  • Time Range – for example:

    • Last 7 days, 30 days, 90 days

    • Custom date ranges for program launches or quarters

  • Teams – for:

    • Comparing different teams

    • Isolating new or pilot teams

  • Roles – for:

    • Role-specific programs (AE vs SDR vs Manager)

  • User Groups – if enabled, for:

    • Onboarding cohorts

    • Special programs (pilot groups, champions)

  • Users – for:

    • Individual deep dives or small cohorts

  • Assignments & Assignment Status – for:

    • Measuring the impact and completion of specific assignments or programs

All filters combine with AND logic and always respect your role (Org Admin). When you switch dashboards, your filters carry over.

Presets

You can save your favorite filter combinations (for example, time range + teams + roles + assignments) and quickly re-apply them.

Common Org Admin presets might include:

  • “Org-wide, last 30 days”

  • “New hires cohort, last 60 days”

  • “Sales AEs, active assignments only, last quarter”

Presets always respect your permissions; as an Org Admin, that means they can span the full organization.

FAQ for Org Admins

Why do my numbers look higher than a Team Admin’s?

Because you can see:

  • All teams and all users, and

  • Org-level assignments (when Include All Organization Assignments is turned on),

your totals (conversations, minutes practiced, unique users) will often be higher than what a Team Admin sees for the same dates.

Team Admins only see:

  • Their own team(s)

  • Assignments linked to those team(s)

  • No org-only assignments

This difference is expected.

When should I turn on “Include All Organization Assignments”?

Turn it ON when you want a true org-wide picture, especially for:

  • Organization-wide launches

  • Global enablement programs

  • Cross-team assignments not tied to one team

Turn it OFF when you want to focus on:

  • Assignments that belong to specific team(s) only

  • Team-owned programs and local initiatives

How should I think about users who have left the company?

Inactive or deactivated users:

  • Still appear in historical data for the periods when they were active.

  • Are not removed from past metrics (for example, last quarter’s conversations).

When you want to focus on your current population, use filters:

  • Teams, Roles, and User Groups that reflect today’s org structure.

How do I export Analytics data for reporting?

Use the Individual Progress dashboard:

  1. Apply filters (Teams, Roles, User Groups, Assignments, Time Range) to define your cohort.

  2. Use the CSV export button to download the table.

  3. Join that export with CRM/BI data to analyze how Brevity practice relates to your own KPIs (for example, pipeline, win rate, or quota attainment).