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Understanding the Analytics tab

The Analytics tab is Brevity’s reporting hub. It helps you understand how your teams are using the platform, how much they’re practicing, and where to focus coaching and enablement.

Instead of guessing who’s engaged or digging through raw exports, Analytics gives you a live picture of:

  • Who is actually practicing

  • How often they practice

  • How their performance is trending

Analytics aggregates:

  • Role play activity (web and phone)

  • User logins

  • Assignments and assignment status

  • (Optionally) Virtual Sales Floor (VSF) engagement

into four dashboards:

  • Overview

  • Adoption

  • Engagement

  • Individual Progress

What Analytics delivers

Each dashboard is focused on a different question:

Dashboard

What it shows

Overview

High-level snapshot of conversations, win %, average score, minutes, and trends

Adoption

Who is logging in, who is practicing, activity buckets, and invite‑to‑usage patterns

Engagement

Depth and patterns of practice (heat maps, per‑user averages, VSF usage if enabled)

Individual Progress

Per‑user metrics (logins, conversations, wins, scores, minutes) and history for coaching

If you need details on what each chart, table, and metric represents—or how filters behave—see:
Dashboards and filters in Analytics (reference) (separate article).

Who can see the Analytics tab?

Analytics is intentionally admin-only.

Role

Access in Analytics

Org Admin

Full org‑wide analytics; can filter to any team, role, assignment, or user

Team Admin / Manager

Analytics scoped only to teams they administer; can filter within their teams

Standard Member

No access to the Analytics tab

Key rules:

  • Org Admins

    • Can see all teams and users in the organization.

    • Can filter down to specific teams, roles, groups, or users.

    • Have an additional option to include org‑level assignments in their view.

  • Team Admins

    • Only see data for the team(s) they manage.

    • Team and user filters are limited to those teams and users.

    • Cannot access “All Org” level analytics or org‑level assignment toggles.

  • Standard Members

    • Do not see the Analytics tab.

Inactive or deactivated users remain part of historical metrics for the periods when they were active; they are not removed from past data.

How Analytics works (at a glance)

Analytics follows a simple model behind the scenes:

  1. Capture activity
    Brevity tracks role play conversations, login events, assignments, and (if enabled) VSF views.

  2. Aggregate & calculate
    Metrics are calculated for the selected time range (for example, last 30 days) and compared to the immediately preceding period to show trends.

  3. Filter & scope

    • Your role and permissions define the outer boundary of what data you can ever see (org vs team).

    • Filters (Teams, Roles, User Groups, Users, Assignments, Assignment Status, Time Range) define the slice you’re viewing within that boundary.

How different roles use Analytics

Org Leaders & Enablement (Org Admins)

Org Admins need to know if Brevity is being adopted across the organization and how practice ties to outcomes.

Analytics helps Org Admins:

  • See org-wide adoption and usage:

    • Who has logged in (and who hasn’t)

    • How many conversations are being completed over time

    • Average scores and win %

    • Minutes practiced

  • Identify teams or segments at risk due to low adoption or practice

  • Export data to combine with external KPIs (for example, pipeline or revenue)

Common uses:

  • Quarterly business reviews and executive updates

  • Coverage checks across teams and roles

  • Budget and program justification

For a deeper guide focused on org-wide insights and the “All Org” view, see:
Org Admin guide to Analytics (separate article).

Team Managers & Coaches (Team Admins)

Team Admins need to know where to focus limited coaching time within their own teams.

Analytics helps Team Admins:

  • See team-level overviews of:

    • Total conversations and minutes practiced

    • Win % and average scores

    • When and how often their team is practicing

  • Get individual-level detail for coaching:

    • Last login, conversations, wins, scores, minutes

    • Conversation history for targeted feedback

Common uses:

  • Weekly coaching prep and 1:1s

  • Accountability on assigned practice

  • Understanding when reps typically practice (for example, mornings vs end of day)

For a detailed, role-specific walkthrough (including important data scoping differences vs Org Admins), see:
Team Admin guide to Analytics (separate article).

Where to go next

Use this article as your starting point. Then: